When you display or store pearls, never put them in a window or in direct sunlight. Bright sunlight can spell death to a pearl's beautiful sheen and sparkle – it will permanently cloud them. Storing wholesale pearls in opaque or non-see through storage containers is a good idea for any dealer to ensure the pearls remain at their best for as long as they remain in stock. Velvet or soft cloth bags (like felt or fleece) are also good choices for smaller pearls. Display finished pearl designs in display cases that are lined in a soft fabric, and never display pearls in a shop's front window display.

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